Nov 11 to Dec 1
Black Friday starts early
Our biggest sale of the year. Up to 30% off your favourite brands, with more deals unlocking as we get closer to the big day. When a deal is gone, it is gone.
Sale ends in
This sale has ended. Thank you for shopping small with us.
- 12brand deals
- 0on right now
- 0still locked
On now
While quantities last
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Locked
You missed it25% off
On now. Ends Dec 1
Jan & JulRain gear, hats and sneakers. Excludes winter boots.
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
Jan & Jul
The deal stays secret until then.
Ended Dec 1
Jan & Jul
This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
KombiMitts, gloves and base layers
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
Kombi
The deal stays secret until then.
Ended Dec 1
Kombi
This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
ThermRain and snow gear for wet West Coast days
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
Therm
The deal stays secret until then.
Ended Dec 1
Therm
This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
CeLaVi & Color KidsRain sets, snowsuits and outerwear
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
CeLaVi & Color Kids
The deal stays secret until then.
Ended Dec 1
CeLaVi & Color Kids
This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
HerschelBackpacks, lunch bags and travel gear
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
Herschel
The deal stays secret until then.
Ended Dec 1
Herschel
This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
Walking PiWaterproof sneakers for little explorers
Unlocks Wed Nov 11
Mystery deal
Can you guess the brand?
Starts Wed Nov 11
Walking Pi
The deal stays secret until then.
Ended Dec 1
Walking Pi
This deal is gone. Catch the next one before it goes too.
Unlocking soon
Check back for the reveal
- Rylee + Cru & Quincy MaeLocked You missed it30% off On now. Ends Nov 30 Rylee + Cru & Quincy MaeSoft everyday pieces. Excludes plush and Essentials. Unlocks Wed Nov 18 Mystery deal Hint: Dreamy, soft and loved by little ones Starts Wed Nov 18 Rylee + Cru & Quincy Mae Dreamy, soft and loved by little ones Ended Nov 30 Rylee + Cru & Quincy Mae This deal is gone. Catch the next one before it goes too.
- OmieLifeLocked You missed it23% off On now. Ends Dec 1 OmieLifeOmieBox bento lunch boxes Unlocks Wed Nov 18 Mystery deal Hint: Hot and cold in one lunch box Starts Wed Nov 18 OmieLife Hot and cold in one lunch box Ended Dec 1 OmieLife This deal is gone. Catch the next one before it goes too.
- b.boxLocked You missed it25% off On now. Ends Dec 1 b.boxSippy cups, lunch boxes and feeding gear Unlocks Wed Nov 18 Mystery deal Hint: Spill proof sipping Starts Wed Nov 18 b.box Spill proof sipping Ended Dec 1 b.box This deal is gone. Catch the next one before it goes too.
- Native ShoesLocked You missed it25% off On now. Ends Dec 1 Native ShoesJefferson slip ons and everyday sneakers. Excludes Kensington boots. Unlocks Wed Nov 18 Mystery deal Hint: Slip on, rinse off, repeat Starts Wed Nov 18 Native Shoes Slip on, rinse off, repeat Ended Dec 1 Native Shoes This deal is gone. Catch the next one before it goes too.
- SkechersLocked You missed it25% off On now. Ends Dec 1 SkechersLight up sneakers and everyday runners Unlocks Fri Nov 27 Mystery deal Hint: Lights, colour and comfy soles Starts Fri Nov 27 Skechers Lights, colour and comfy soles Ended Dec 1 Skechers This deal is gone. Catch the next one before it goes too.
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Locked
You missed it25% off
On now. Ends Dec 1
ReimaOuterwear and gear from Finland. Excludes winter boots and winter shoes.
Unlocks Fri Nov 27
Mystery deal
Hint: Head to toe winter gear from Finland
Starts Fri Nov 27
Reima
Head to toe winter gear from Finland
Ended Dec 1
Reima
This deal is gone. Catch the next one before it goes too.
You missed these
Do not let the next one get away
Sale prices while quantities last. Sale ends December 1 at 11:59 pm Pacific.
Be first to know when a deal unlocks
Subscribers hear about every new deal the moment it drops.
Holiday
Hand picked gifts for little ones
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Zimpli Kids
Zimpli Kids - Zimpli Kids Christmas Advent Calendar Bathtime Playtime Toys
$49.99 CAD
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Books to Bed
Red Twas The Night Before Christmas Pajama Set-Flat Pack With Book
$64.99 CAD
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Stephen Joseph Gifts
Stephen Joseph Gifts - Ornament Puzzle
$10.75 CAD
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Aurora
Aurora® - Holiday - Hugga-Wug Candy Bear™ 13.5"
$31.99 CAD
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Yoto
Yoto Card: Morris and the Magic Bell | A Christmas Adventure | Ages 3 to 7
$16.99 CAD
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Yoto
Yoto Mini Player – Compact Screen-Free Audio Player for Kids | Stories & Music On the Go
$99.99 CAD
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PicassoTiles
PicassoTiles 101pc Magnetic Tile Building Set
$56.99 CAD
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Maria Reynolds
Board Book - Maya And Her Christmas Lantern
$17.99 CAD

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A Granville Island favourite since 2006.
A Granville Island favourite since 2006. New owner in 2023, a second shop on Main Street, and now a bigger Main Street space.
What families say
Hidden little gem. Carries lots of good quality clothes and accessories. Very friendly and helpful staff.
I live in Ontario so I expected shipping to take some time, but they arrived within days. Beautifully packaged and exactly what we needed.
Super friendly staff and great selection on quality baby products. Such a great neighbourhood store for families!